Case Study

A platform for buyers to research and purchase their dream home

Hoodle allows home buyers to find new construction, research neighborhoods and builders, and plan their new construction homes. It allows provides a way for builders, suppliers, and subdivisions to market their locations and services.

Slide Background

Project Brief

Hoodle was a new concept when I joined the team back in 2011. I worked with their team as a designer and advisor to help create the first and second versions of Hoodle, while recruiting a development team to complete the backend of the platform. In addition to design, I've also networked Hoodle with influential tech innovators to help develop its software.

Version II

I led design for the second version of Hoodle's platform. I employed two additional designers to continue building out the design of the site.