Case Study

HighGear Media
An automotive-based content publishing company making car research easy

HighGear Media runs three primary sites: The Car Connection, Motor Authority, and Green Car Reports. It's focus is providing car buyers with the tools to research and purchase their ideal automobile with ease. It was recently purchased by Internet Brands.

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Project Brief

I was the lead designer for HighGear Media for two years in a full-time role. I currently work with the development team to add new features to each of its web sites, and refine the design based on user engagement and testing.

Mobile App Design

While working full-time with HighGear, I redesigned the iOS applications for Motor Authority and The Car Connection. I updated the UI design to be consistent with the desktop web sites, while focusing on the car buying experience to help the user achieve their goals.

Web Design

In addition to designing several new features of HighGear's primary sites, I redesigned and developed the flagship site, I developed a custom Wordpress theme that focused on showcasing the different sites and features of HighGear's properties.