Case Study

A new publishing platform devoted to the craft beer industry of San Diego

The San Diego Brewers Guild uses Betterpress to gather and publish stuff from 100+ local breweries. It's the easiest way for you to stay in touch with the local beer scene.

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Project Brief

Betterpress was a new concept developed by Doug Gates of San Diego. He hired me to help architect the design of the publishing platform, conduct usability testing, and build the front-end of the application. The platform allows craft breweries to produce content and share with its fans.

Responsive, Multi-Platform Application

Betterpress fits any device and browser size.

The application was built using Bootstrap's framework, and is responsive. In addition, I customized the design for a multi-platform application available on iOS and Android. I was in charge of UX, UI, and front-end development for Betterpress. I worked with another developer to integrate it into a Python/Django backend.

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I designed wireframes based on the user flows, and reviewed each of them with potential users. After three rounds of revisions and testing, I finalized the layout of the various features.

UI Designs

I completed several rounds of mockups while working with Doug on Betterpress. Based on user feedback, I made adjustments to improve the experience.


I worked with Doug in crafting two different home page designs. Upon completion, we tested the two versions and launched the one that converted best.